This is how your company represents itself in all correspondence internally or externally. Working this out will help your staff and customers know who you are and what they can expect from you.
TRAINING
Internally the ‘tone of voice’ you have in written memos and video productions will determine how your workers see you. Most of the time you’ll be wanting to be serious as the information you’ll be putting across will be important. However to deliver it with a friendly start and finish will make the information easier to take in.
MARKETING
Every company is different and the ‘tone of voice’ should match that. Try to think about who is talking to the customers and how you want them to relate to you. If you want to be seen as authority in your industry then you’ll want to take a more knowledgeable ‘tone of voice’. But, if your products are there to be enjoyed and have fun with then you’ll want to be friendly and open.
TASMAN BAY MEDIA can help you work out the right ‘tone of voice’ for your business and even set out guidelines that you’ll be able to refer to for all communications, get in contact with Kate today on 027 22 67 118.
That’s all for now, check out more hot tips on the Tasman Bay Media blog.
Simon
Commenti