Telling your story is just as important as what you do. Find out how to tell your story in this month’s blog.
BRIEF: 90 second company profile.
PRODUCTION: In preproduction a series of questions were written to help prompt the owner on camera to tell the story of the company.
The interview went great with all of the questions being answered in a passionate and interesting way. It’s easy for customers to only see the (amazing) products on sale…how can you look past them?…but if you do the video shows you a group of talented workers putting their all into cakes that will put a smile on anybody’s face.
After the interview we filmed b-roll footage of the workers doing what the do best and then special efforts were put in to filming the final cakes too. We also took away a slice to then be filmed in the Moutere for an aspirational shot of the cake being cut amongst grape vines and a glass of bubbly.
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