Video can be helpful in many ways. In TRAINING it can refresh and induct staff, plus, create a standardized health and safety programme that’s a reliable source of evidence if the worst happens. And in MARKETING it can introduce you to new audiences, reinvigorate previous customers and help bring new products to market.
TRAINING
Standardization of practices and procedures are key to any expanding business. Creating induction videos, job specific skillset training, and health and safety videos, are a great way to keep all of your ducks in a row and give you more time to focus on the areas of the business you’d rather be putting the time in to.
And yes, if the worst happens and you need to prove that health and safety information was given to a worker which may have been injured or killed on the job, then being able to provide the video shown could be the key to keeping your doors open.
MARKETING
Exposing all areas of your business to customers new and old, along with reaching the results you require, is what it’s all about.
Seeing video as an aid to help you reach your goals is really the key. You’ve spent months, or even years, developing new products or reinventing current ones but now you need to get them out there. And that’s where video can help. To create an engaging series of videos which target the markets you want to expand into is a great way to generate new customers.
TASMAN BAY MEDIA can sit down with you to help you highlight what areas of your business you’d like to grow and create a video series which will help you expand your business, just get in touch with Kate today on 027 22 67 118.
That’s all for now, check out more hot tips on the Tasman Bay Media blog.
Simon
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