So what happens during editing? It takes a few days and you may wonder what’s involved in the process.
So, here it is step by step:
- The footage is brough in to the computer and backed up on to an external device or cloud storage. Transferring the footage can take up to an hour.
- If there are multiple sources (drone, a second camera, audio recorder) each one has to be transferred and appropriate files made.
- An editing project is opened and footage is loaded into the project (which can take 20 or so minutes).
- In the project the footage is sorted into a logical order or folders for editing, taking 15 mins.
- In some cases, like event videos, all of the footage is gone through and all the best shots are kept. For an all day event this can take around 8 hours to search though all the shots.
- For scripted videos, the shots for each scene are brought together, then the best takes are found. This can take around 4 hours. Sometimes multiple takes are used to find the best performance. It’s up to the editor to decide which takes put across the information the best, plus, have the best expression and annunciation for the speaker. May be 8 hours can be spent here to give you the best video possible.
- Music is chosen for the project. Online libraries can have around 20,000 tracks to choose from. This can take…a…long…time. Picking the track which has the right pace, appropriate instruments, a nice intro to add your first shot or logo, the appropriate swells up and down to feed dialogue into, aren’t cheesy and have a crescendo at the end. Sometimes your search parameters will find something in the first few tracks, sometimes half a day can be given to finding that one perfect track. It’s that important to get right.
- Once you have your music it will be edited to fit the duration and story highlights of your video. This normally takes about an hour or two.
- Now you can start adding your dialogue scenes or voiceover. 2 hours of work.
- The audio is then mixed so that the balance between music and dialogue is correct. Audio filter are also applied. This can be a good 4 hours of work.
- Once you have all the story elements you can start adding cutaways, drone shots any other material. This can be around 4 hours of work depending on the type of video.
- Graphics can be a major part of a video. After Effects can be used for this, for graphics heavy projects, this can take around three days for 4 minutes of final animation to be produced.
- Some projects will need the company’s logo animated, that takes about an hour to three hours.
- Sound effects can really lift a video, so sometimes three hours are dedicated to recording and editing here.
- To really make the footage ‘sing’, a colour grade will be done on the footage. This takes into account: brightness, shadows, contrast, hue. Individual colours can also be manipulated. For a 4 minute video this can take around 4 hours of work.
- There are also a stack of finishing touches to the image, but we’ll keep them under our hat. They may take another few hours, but are well worth it and will make your video look outstanding.
- Now for the final checks. Every time the editor will watch the video they’ll see something the want to tweak, it might be as little as cutting one frame from a shot, swapping around pieces of dialogue or pushing the colour balance towards orange or blue just a little (editor in joke there). They might seem little tings to everyone else, but we know these finishing touches are vital to make the video perfect.
- Then we export, upload and send the link to YOU!
Tasman Bay Media put everything they have into shooting as well as editing, get in contact with Kate today on 027 22 67 118.
That’s all for now, check out more hot tips on the Tasman Bay Media blog.
Simon
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